The Retention and Recruitment Officer’s Role in Organizational Success | Western MD

The challenges of recruitment and retention have never been greater, requiring a full team effort to sustain and grow our fire and emergency services organizations.

While recruitment marketing efforts tend to get all the hype as that’s typically the most visible part of a membership effort, the relationship between retention and recruitment is so interdependent that it is difficult, if not impossible, to discuss one without the other. Being successful at member retention can reduce the need to recruit as often, and when you do recruit, there’s no more powerful marketing tool than happy members. Successful recruitment can also improve morale and reduce individual burnout and attrition.

This two-day workshop takes a retention-first approach to help the participants evaluate the type of environment they’re inviting potential members into and offers keen insight and process improvement from the moment of inquiry, to application and acceptance, through the onboarding phase, to becoming contributing members with the ultimate goal of maximizing each member’s legacy of service.

This immersive learning experience offers real-world experiences and solutions from leaders and subject matter experts working in your field. It shares processes and best practices that can increase your success at generating prospective volunteer interest, identifying and screening quality candidates; closing the deal on your next recruit committing themselves to serving in your Fire/EMS organization, and keeping them supported and engaged once you’ve got them hooked. This interactive encounter will identify and help address barriers to recruitment and retention in your volunteer agency.

This comprehensive and impactful training will be accomplished through participation in a three-hour pre-course live webinar conducted with our team, followed by this exercise-focused, instructor-facilitated, in-person workshop.